MAC: what matters most for SS19?

CREDIBILITY Modern makeup (and fashion) is grounded in an attitude and execution that is believable, relevant and convincing. It has to belong and relate across cultures, genders, lifestyles and ages.

This is reality that informs and inspires the runway. It’s a sense of limitless possibilities and options – rather than an elite and limited set of rules – that feels runway credible and street-credible – in makeup now…

DRESSED / REFINED / HEALTHY / VIBRANT

The commonality between all these diverse looks is that they all, whether they look more immediately straightforward or more strident. “Free- spirited, decluttered from convention, makeup artists are exploring the concepts of realness and relatability in beauty,” says Lyne Desnoyers. “The technicality translates a sense of ease; nothing is superfluous.” Modern beauty shouldn’t take dissecting, translating or interpreting. “I don’t think there’s really such a thing as ‘old’ or ‘new,’ there’s just ‘good’ and ‘bad’ makeup,” states Terry Barber. These looks run the gamut from street to smart (or any which way a mash-up between the two), but what makes them credible are the well crafted artistic decisions and details that bring them bang up-to-date…

DRESSED

DRESSED reviews the classics – brown shadows, black liners and rouged lips – and restyles them with a sleek ease and finesse that makes them livable for now: think Bordeaux-sheened eyes, Sharpie-esque graphic liners and relatable red lipstick…

REFINED

The desire for a pared-back aesthetic has been refined (and looks refined) to carefully calibrated scales of highlights and invisible accentuating accents, that bring a pragmatically REFINED face to the season’s mix…

HEALTHY

Blush and tan shades bring a beautifully HEALTHY face to the season, interpreted in discerning flushes that mimic the environmental effect of the sun (flush, tan, windburn, freckles… they’re all here) and an outdoorsy feel…

VIBRANT

Big eyes are the focus as colour takes on a new VIBRANT vibe this season. Seen through a lens that is directly informed by intelligently artful street-style, the new boldly hued eye is now a carefully tailored and beautifully artistic statement…